It’s Color: Permanent Hair Color Cream

Welcome to the vibrant world of Artego’s It’s Color, where professional hair color meets creativity! It’s Color’s permanent hair color cream is not just a product; it’s a palette of endless possibilities for hairstylists who are ready to unleash their artistic flair. It’s Color‘s professional hair color range is your ticket to not just coloring hair but crafting masterpieces.

Important Note: This product is intended for professional use only and is not for resale. Before use, carefully read all instructions and warnings. Work in well-ventilated areas, utilize appropriate protective equipment, and avoid nickel-plated tools.

Preliminary Sensitivity Test

For the safety of your clients, always perform a preliminary sensitivity test 48 hours before each application, even on those who have used cosmetic coloring before.

  • Wash a small area in the crease of the elbow or behind the ear, near the hairline. Blot.
  • Mix a small amount of product with its specific developer based on your desired formula.
  • Apply a small amount of the mixture to the skin and let it dry. Do not wash, cover, or disturb the test area.
  • Leave on for the next 48 hours. If no adverse reactions occur, proceed with the color service. Otherwise, refrain from applying the dye.

Note: The test does not guarantee the absence of allergic reactions in subsequent applications. In case of skin reactions, rinse immediately, discontinue use, and consult a doctor before further applications.

How to Use

Mixing Ratios:

  • 1:1 with O2 peroxide (excluding Super and Ultra Blonde shades).

Peroxide Volumes:

  • 10 Vol. (3%) for depositing color and lightening up to 1 level.
  • 20 Vol. (6%) for coverage and lightening up to 2 levels.
  • 30 Vol. (9%) for coverage and lightening up to 3 levels.
  • 40 Vol. (12%) for lightening up to 4 levels.

Development Time:

  • 30 to 40 minutes.


  • On dry, unwashed hair.


  • Use lukewarm water followed by specific cleansing.

Grey Hair Coverage

  • Up to 30% grey hair: 1 part natural shade + 2 parts fashion shade.
  • 30% to 60% grey hair: 1 part natural shade + 1 part fashion shade.
  • 60% to 100% grey hair: 2 parts natural shade + 1 part fashion shade.

Note: The product covers 100% grey hair even with O2 at 30 Vol. (9%).

Super Blonde and Ultra Blonde Shades

  • To lighten up to a maximum of 5 levels, mix 1:2 with O2 at 40 Vol. (12%).
  • Application time: 45 minutes.

Additional Products

  • Neutral: Softens highlights of all shades.
  • Extra Blonding Creams: Lighten natural hair up to 3 levels, colored hair up to 2 levels. Mix 1:1 – 1:2 with O2 at 10 Vol. (3%), 20 Vol. (6%), 30 Vol. (9%). Development time: 20 to 45 minutes.
  • Intensifiers: Pure or mixed with other shades. Mix 1:1 of O2 from 5 Vol (1.5%) to 40 Vol. (12%). Development time: 5 to 45 minutes.
  • Control: Pure or blended with other shades for maximum reflex customization.

It’s Color’s permanent professional hair color cream offers a spectrum of possibilities for professionals seeking vibrant, personalized results. Embrace the artistry and creativity that comes with our premium hair color line.