it's color

IT’S COLOR CREAM BASED PERMANENT COLOR

The first feature we observe in an object, before its shape and size, is the color

Artego It’s Color is the premium color product your clients will love. It provides complete coverage for intense and brilliant results, plus maximum protection of your skin and hair integrity. Easily create the perfect look with 111 color shades available for mixing. Plus 9 additional super & ultra blond shades, 2 extra blonding creams, 3 intensifiers, and 1 neutral. To see more information mixing Artego It’s Color view our mixing style guide here.

Permanent cream color gives you a brighter, longer lasting, and more stable color. It doesn’t drip or stain, won’t irritate the skin, and allows for more precise application. Plus you get the lightning results up to 4 levels with 100% coverage of white hair. 

IT’S COLOR CREAM BASED PERMANENT COLOR

THE FIRST PERMANENT HAIR COLOR CREAM WITH GREAT PERFORMANCES AND BIG SIZE.

Cream Based Permanent Color

  • Shiny and fade resistant colors
  • Maximum highlift up to 4/5 levels
  • 100% grey hair coverage
  • bright and intense results
  • stable and precise reflexes
  • great reliablility
  • 1:1 mixing ratio (1:2 with super & ultra blonde shades)

 

Features

  • Low ammonia content
  • Higher pigment concentration
  • Multi pigment color system
  • Milk & coconut oils, amino acids and oligominerals
  • Amphoteric molecules
  • Conditioning base
  • Consistent and balanced performance

 

Performances

  • Rich color results with perfect grey coverage
  • Even when used with 30 vol peroxide
  • Fade resistant pigments
  • Extensive range of highlift shades
  • Easy mix and application
  • No staining
  • No scalp irritations

IT’S COLOR CREAM BASED PERMANENT COLOR

BECAUSE BEING BLOND IS A WAY TO BE, A WAY OF LIFE

Artego has broadened Its Color range by adding new shades (levels 8 – 10) with cold/slightly cold reflex to meet the changing trends towards neutral/cold tones.

These eleven new shades provide the trendy cool ashy tones that are highly requested by clients. They will liven up blondes and counteract unwanted tones and contain blue, green, and violet bases. 

CREAM BASED PEROXIDE DEVELOPER

CREAMY EMULSION SPECIFIC FORMULA FOR MIXING WITH:
IT’S COLOR PERMANENT COLOR AND ARTEGO BLEACHES

Cream Based Permanent Color

  • Maximum, long-lasting stability
  • Fast-acting
  • No swelling
  • Compact cream, pleasant fragrance
  • It contains cosmetic and protective substances
  • Available in 0, 10, 20, 30 and 40 volumes
  • Creamy emulsion

 

0 volume peroxide

  • To increase shine
  • To dilute other peroxides creating
  • Intermediate volumes

 

10 volume peroxide

  • To darken
  • To lighten up to 1 level
  • To repigment 1:1

20 volume peroxide

  • To darken
  • To lighten (1 or 2 levels)
  • To cover grey hair

 

30 volume peroxide

  • To lighten (2 or 3 levels)
  • To cover “difficult” grey hair
  • To exalt the hair reflexes

 

40 volume peroxide

  • To lift 3 or 4 levels
  • To lift up to 4/5 levels with super & ultra
  • Blonde shades

 

Artégo It’s Color is a complete professional salon hair color system. Use our ammonia-free color gels, gentle permanent cream hair colors, and bleaches to create the look your clients deserve.

With a larger 150ml tube, at a lower price point than other top color products, Artégo It’s Color provides everything you need to successfully run your hair styling business. Our system uses the standard 1 to 10 level system which makes conversions easy.

Ready to give Artego It’s Color a try?

Watch the IT'S COLOR Tutorial