Your Magic: Professional Hair Color

Your Magic is a revolutionary line of high-performing direct colors created specifically for professional stylists and salons. Designed with phyto-tech formulation, an acidic pH, and a natural formulation up to 99%, Your Magic offers vibrant, professional hair color without compromising the hair’s structural integrity.

Your Magic Technical Guide

Cationic Colorants Action

Your Magic utilizes cationic pigments, a non-ionic type, for a unique coloring experience. This cationic action, bonding with the hair cuticle, ensures no degrading effect on the hair fiber and no oxidative modification of natural melanins.


  • No Degrading Effect: Preserves the hair fiber’s integrity.
  • No Oxidative Modification: Maintains natural melanins.
  • Chromatic Expression: Great color range on pre-bleached hair.

Color Families

Your Magic offers four color families, each serving a specific purpose:

  • Intense Pigments: Ultra-concentrated gel color intensifiers for correction or enhancement.
  • Essential Direct Colors: 11 toning shades with a level/reflex system.
  • Fashion Direct Colors: 4 toning shades with pastel fashion hues.
  • +MAGIC BIANCO: A cream for dilution, perfect for enhancing creativity.

Natural Formulation (Up to 99%)

Your Magic stands out with its natural formulation up to 99%, including key functional active principles:

  • Natural Solvent (ZEMEA®): Adds softness and combability.
  • Natural Surfactants (Coconut Oil): Assists in spreading color evenly.
  • BeautyQuat RC: A rice derivative that protects, replumps, and illuminates.
  • Natural Guar Gum: Ensures excellent texture, replacing conventional ingredients.

Avoiding Traditional Synthetics:

  • No Silicones, Alcohol, Parabens, Cocamide DEA/MEA, Resorcin, SLES, SLS, PPD.

Porosity Considerations

Your Magic’s performance varies based on hair porosity:

  • Low Porosity: Works without alkalizing agents.
  • Medium Porosity: Ideal base for semipermanent colors.
  • High Porosity: Recommends pre-treatment with Good Society EQ Factor for even color application.

Acidic pH Formulation (pH 5.5)

Your Magic maintains an acidic pH of 5.5, ensuring balanced reflexes, respect for skin and hair physiology, and enhanced color uniformity on pre-bleached hair.

Preparation and Application

Your Magic is a ready-to-use color line, eliminating the need for peroxide or developers. Follow these steps for optimal results:

  1. Diagnosis and Client Consultation
  2. Shampoo and Towel-Dry
  3. Application directly or via a bowl/brush
  4. Developing Time (5-20 minutes)
  5. Emulsify and Rinse
  6. Optional: Artègo Color Shampoo and Conditioner