Color Tools – It’s Color: Neutral & Blond

Neutral It’s Color Neutral contains the conditioners that make up the base of Artego hair color without any pigment. It has a variety of uses: 1. Use Neutral alone just for shine. Mix with 5 volume peroxide. 2. Mix Neutral with any Artego It’s Color shade to dilute and lighten the color approximately 1/2 level […]

Understanding Translucent Hair Color and Tone-On-Tone Coloring

Making color last in resistant hair (gray, blonde, red or hair with tight cuticle).  Because of the shine and reflective quality of Artego it’s Color, colorists who used outdated opaque hair colors may find that the tones of It’s Color are noticeably brighter and may look lighter than what they were used to. Artego It’s […]

How To Color Blonde Hair Properly

Hair color companies in the USA, like yours need to understand the different ways that hair color affects the people with whom you work. For example, you may think that blonde hair is more natural to dye than dark hair because it doesn’t require as much preparation. However, this ignores the diversity of blonde hairstyles […]

We Can Help You Double Your Retail Sales!

We have surveyed salons and individual stylists.  On average, 1 out of 10 clients purchase a professional salon product. That’s all.  Meaning 90% of your clients purchase no retail products at all from you.  If we can encourage only one more client out of ten to purchase products from you, that’s a 10% sales growth […]