It’s Color Blonding Cream

One basic rule of colorimetry is that “color doesn’t life color.” This means that It’s Color permanent color cream can only lighten natural hair. Using peroxides from 10 to 40 volumes with normal shades will allow us to lighten up to 3/4 levels; we reach up to 5 levels lifting instead if we use Super and Ultra Blonde shades with double doses of peroxide at 40 volumes. 

Color by Lifting

Among It’s Color shades there are two special ones: 

Extra Blonding Cream Neutral and Extra Blonding Cream Light Blue, which are able to enhance the lifting action of all the shades they are mixed with up to 1 level. When we want to increase, or at least be sure of the lifting potential of the formula, we recommend a dilution with Extra Blonding Creams following the chart below: 

Extra Blonding Creams

Super and Ultra Blonde shades have been conceived to obtain the higher hilifting results–these shades must always be mixed with double doses (1:2) of peroxide O2 at 40 volumes, with 45 minutes developing time. The series is composed by 9 shades, each one with its own reflex, strong enough to turn the final result toward warm or cold reflexes, or able to neutralize undesired residual reflexes. The dilution in formula with Extra Blonding Creams increases the lifting by 1 level, also with Super and Ultra Blondes: 

Extra Blonding Creams

Extra Blonding Creams can lift natural or colored hair: 

  • used alone, they lift natural hair up to 3 levels, and colored hair up to 2 levels; 
  • mixed with other It’s Color shades (including Super and Ultra Blonde) they enhance their lifting power;
  • the Extra Blonding Cream Light Blue is effective to counteract warm residual reflexes during the lifting; 
  • they have an excellent stripping action.

APPLICATION ON NATURAL HAIR

On natural hair, Extra Blonding Creams can lift from 1 to 3 levels, if used alone. 

  • Extra Blonding Cream Neutral – 1:1/1:2 with O2 at 10-20-30 volumes
  • Extra Blonding Cream Light Blue – 1:1/1:2 with O2 at 10-20-30 volumes neutralizes red-orange reflexes during the lifting phase. 
 
The mixing ratio choice (1:1 or 1:2) depends on the desired cream consistency (the 1:1 mixing ratio is recommended for foil techniques). 20-45 minutes developing time according to the peroxide and to the desired level of lift. 


COLORED HAIR APPLICATION

On colored hair, Extra Blonding Creams can lift from 1 to 2 levels, if used alone. 

  • Extra Blonding Cream Neutral – 1:1/1:2 with O2 at 10-20-30 volumes
  • Extra Blonding Cream Light Blue – 1:1/1:2 with O2 at 10-20-30 volumes neutralizes red-orange reflexes while lifting. On porous hair or on streaks, it’s advised to mix with Extra Blonding Cream Neutral (or Neutral alone). 

The mixing ratio choice (1:1 or 1:2) depends on the desired cream consistency (the 1:1 mixing ratio is for foil techniques). 20-45 minutes developing time according to peroxide volume and to the desired level of lift.