Beauty Fusion: Ingredients + Benefits

Extraordinary, fresh, infinitely powerful, groundbreaking: Beauty Fusion is a color collection made of 72 oil color shades mixable amongst themselves. Read on to learn more about the ingredients––from radish to olive oil––and benefits offered by this innovative line of phyto-tech colors. Beauty Fusion Ingredients Beauty Fusion ensures the best comfort for you rand your clients. […]

Beauty Fusion: Hints + Tips

A multifunctional protective color and the first on the market to offer all salon services in one, Beauty Fusion shields hair from pollution, UV rays, and external agents while developing a strengthening, nourishing, and anti-aging action. From expert to expert, follow these hints and tips to provide the best Beauty Fusion experience for your clients. […]

Deco Bleach Care Tips

To get the perfect bleaching or stripping service, and to keep the hair as healthy and uniformly bleached as possible, it’s fundamental to be as professional as you can be in diagnosis, application, and constant monitoring of the result. For a high quality bleaching service, always use Deco Beauty products mixed with: Bleaching Safely Blend […]

DECO BEAUTY: Professional Bleach Guide

A complete line of professional bleaching products designed to achieve the best performance, the Deco line is enriched with natural elements to respect the hair and take care of its beauty. A unique system conceived to carry out every bleaching technique, Deco is a must-have for the experienced and innovative professional stylist. Loveley Light Cream […]

It’s Color: Features + Benefits

It’s Color is made of two main color components that act in the coloring mechanism: In It’s Color Color Cream, we can find: Base Cream Creamy emulsion composed of demineralized water, mineral oils and coconut oils, kept firmly together by surfactants and emulsifiers thanks to their double polarity, hydrophilic and lipophilic. Furthermore, we find vegetable […]

Style Spotlight: Fat Tire Application

We love seeing stylists results using Artego hair products from around the country, and this Style Spotlight features stylist Leanna Knisley out of Shortinos Salon Spa in Pennsylvania. Using three Artego products, It’s Color, YouUp2, and Lovely Light Bleach, Leanna used the Fat Tire application technique to create this fresh, light, and textured look for […]

Hair 101: Hair Structures + Features

Let’s get to the root of the matter: understanding the basic structures and features of hair. Sometimes visible and sometimes not, growing your familiarity with the characteristics of all different types of hair is step one to getting your clients looking their very best. The Hair Structure: Visible + Invisible The hair is a fibrous […]

The Fundamentals of Colorimetry

Colorimetry is a science based on physical fundamentals, which help us understand color and coloring inner workings. Our current knowledge regarding colorimetry depends on Newtons’s experiments, dated 1863: Primary Colors The color sequence achieved in the spectrum is well represented by the color wheel (derivation of the Oswald star): a graphic representation that identifies primary, […]

How to Mix Color with Artégo’s It’s Color

THE COLOR MIX For a correct preparation of the color service with It’s Color and for a correct application, the style must follow the simple rules illustrated below.  Skin sensitivity test – allergy test  A sensitivity test should always be performed following the instructions described in the color package. The client needs to feel safe.  […]