Beauty Fusion 103: Full Permanent Color Service

Learn how Beauty Fusion Phyto Tech color is revolutionizing the color industry today. Using naturally derived plant extracts that protect and soothe the scalp, Beauty Fusion ensures your clients receive a beautiful treatment that leaves hair healthy and shiny. This is part 3 of our 3 part series: Using Beaty Fusion as an Full Permanent […]

Beauty Fusion 102: Demi Permanent Color Service

Learn how Beauty Fusion Phyto Tech color is revolutionizing the color industry today. Using naturally derived plant extracts that protect and soothe the scalp, Beauty Fusion ensures your clients receive a beautiful treatment that leaves hair healthy and shiny. This is part 2 of our 3 part series: Using Beaty Fusion as an Demi Permanent […]

New Colors from It’s Color!

We are excited to announce the launch of 20 new shades of Artego It’s Color, our signature professional hair color system. These new shades were developed in response to the latest trends in hair color, and they offer a wide range of options for hair stylists of all levels of experience. With so many new […]

Beauty Fusion 101: Acidic Liquid Demi Color

Learn how Beauty Fusion Phyto Tech color is revolutionizing the color industry today. Using naturally derived plant extracts that protect and soothe the scalp, Beauty Fusion ensures your clients receive a beautiful treatment that leaves hair healthy and shiny. Join Beth Minardi for part 1 of our 3 part series: Using Beaty Fusion as an […]

Beauty Fusion Red: Natural Level 6

This radiant red transformation was done by Beth Minardi and her team at the 2023 ABS in Chicago.  Roots 2 oz Beauty Fusion 7CC 2 oz Oxymilk 20 Volume Developer 2 tsp Beauty Fusion Color Booster  Highlights Lovely Lights Powder Lightener mixed with Lovely Lights 20 Volume Developer Lowlights 2 oz Beauty Fusion 5RR 2 […]

Beauty Fusion Brunette: Natural Level 3

This amazing brunette transformation was done by Beth Minardi and her team at the 2023 ABS in Chicago.  Highlights – Formula 1 1 oz Beauty Fusion 5RR 1 oz beauty Fusion 7CC 2 oz Oxymilk 20 Volume Developer 2 tsp Beauty Fusion Color Booster  Highlights – Formula 2 1 oz Beauty Fusion 5RR 1 oz […]

Beauty Fusion Blond: Natural Level 5

This beautiful blond transformation was done by Beth Minardi and her team at the 2023 ABS in Chicago.  “Color Crossing” Technique Lovely Lights Powder Lightener mixed with Lovely Lights 20 Volume Developer Toned & Glazed 1 oz Beauty Fusion Clear 1/2 oz Beauty Fusion 12A 1/2 oz Beauty Fusion 12S 2 oz of Oxymilk 5 […]

Beth Minardi & Beauty Fusion by Artego

DES MOINES, IA, March 09, 2023 — The Beecher Group proudly announces the appointment of Beth Minardi as Consulting Director of Education and New Business Development.Beth’s reputation as one of the nation’s top color experts, foremost salon colorists, preeminent educators, and brand development managers, make her The Beecher Group’s ideal choice for this role as they […]

Artego It’s Color Tutorials

Artego It’s Color Tutorial It’s Color Introduction Mixing Preparation Color Chart & Levels Color Series Color Series: Special Tones Color Series: Rich Reds Blonding Cream Extra Blonding Cream Pigments Base Cream Neutral Intensifiers Developers Download the It’s Color User Guide