Artego USA
It's Color
3961 106th Street
Des Moines, IA  50322
(800)247-1660

alan@beechergroup.com
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Artego It’s Color is a harmonious, complete color system.  Beginning with ammonia free color gels, gentle permanent cream hair colors and bleaches, moving on to the combined oxidants and energizers.  Right through to the professional consultation tools such as color card and color design palette.

The economical and uncomplicated Artego It’s Color provides everything that a discerning color specialist would expect of a permanent hair color.  It not only stands out due to its excellent care and consistency, but it also has a particularly pleasant scent as it contains up to 1/3 less ammonia than conventional hair colors.

User-friendliness:  A promise that Artego not only makes but keeps ! There are no conversion problems with It’s Color.  The clear structure based on the well-known Level System from 1 to 10 makes the colors easy to use.  For all shades, the level is initially stated and then the  tone.  No confusion with fantasy names, only clearly stated, highly descriptive color names that tell you what to expect.

    25% higher pigment concentration
    MCPC Multi Color Pigment Concentration (not based on blue or green)
    With minerals and amphoteric molecules
    Low ammonia content
    No irritation, no dripping, no staining
    Ideal coverage for grey and white hair
    Pleasant scent
Features

    5.1 oz tube
    Low ammonia content
    Higher pigment concentration
    Multi pigment color system
    Milk & coconut oils, amino acids and
    oligo minerals
    Amphoteric molecules
    Conditioning base
    Consistent and balanced performance

Performance

    Rich color results with perfect gray
    coverage even when used with 30 vol.
    peroxide
    Fade resistant pigments
    Extensive range of high lift shades

Mixing

    Mixing ratio 1:1,
    High lift shades 1:2
    Easy mix and application
    Does not stain
    No scalp irritations
    Development time 30-45 minutes
O2 Cream Developer Emulsion

    Specific formula, for mixing with: It’s Color Permanent Color, No-AM and
    X-light bleaching powders
    Maximum, long-lasting stability
    Fast-acting
    Does not swell
    Compact cream, pleasant fragrance
    Contains cosmetic and protective substances
    Available in 0, 10, 20, 30 and 40 volumes
    Creamy emulsion
    Size: 1000 ml